Selling Physical Activity to a Sedentary World DVD

Workout Videos Presents: Selling Physical Activity to a Sedentary World Workout DVD - Selling Physical Activity to a Sedentary World examines the basic factors underlying the unfit and older adult markets and offers marketing principles for reaching both markets. The DVD explains how to create powerful advertising messages that attract both types of individuals. The DVD also details how to avoid common marketing mistakes when dealing with either constituency. Among the topics covered: the world of inactives, marketing to the not-yet-fit: crafting the message, marketing to the 50+ crowd, and sales process and member integration. Produced in cooperation with the International Health, Racquet and Sportsclub Association (IHRSA). Affiliation: Michele Guerra, President of Healthy-Ever-Afters (2007) (84 mins.)