The Psychology of Membership and Personal Training Sales DVD

Workout Videos Presents: The Psychology of Membership and Personal-Training Sales: Breaking Down the Barriers! Workout DVD - The Psychology of Membership and Personal-Training Sales: Breaking Down the Barriers! presents a comprehensive overview of the various company’s membership and personal-training sales systems. The DVD details the actual behavioral theories that come into play during the “fitness-sales” processes. The DVD also offers specific “how-to” protocols for clubs to follow to help create the perfect sales culture, while satisfying the behavioral needs of all guests and prospects. Among the topics covered: transtheoretical model (TTM), the profiling matrix, breaking down the barriers, and personal-training sales. Produced in cooperation with the International Health, Racquet and Sportsclub Association (IHRSA). Affiliation: Chris Gallo, Chris Gallo (Health Club Development Company) (2008) (55 mins.)