Launch Your Guide to Starting a MindBody Business DVD

Workout Videos Presents: Launch! Your Guide to Starting a Mind-Body Business Workout DVD - Launch! Your Guide to a Mind-Body Business presents a detailed overview of the key steps involved in developing a community-based Pilates mind, body, and spirit start-up program. The DVD details how two women launched thriving, safe, and fun fitness ventures in their hometowns. See how these physical therapists and personal trainers developed guidelines, market research, public relations, and business evaluation tools specific to the Pilates market. Among the topics covered: market research, credentials and certifications, before creating the product, create your program, public relations, execution, expansion, and measuring and maintaining success. Produced in cooperation with Inner IDEA. Affiliation: Catherine Logan, Fit to Flawless, LLC (2007) (102 mins.)