Developing a 12 Month Marketing Plan for Fitness Directors DVD

Workout Videos Presents: Developing a 12-Month Marketing Plan for Fitness Directors Workout DVD - Do you always feel you’re frantically trying to come up with a marketing initiative that is easy to implement, effective, and worth the effort? If you’re like most managers, you’re continuously behind the 8-ball—rushing to finalize all the details of the next strategy that (hopefully) will entice clients to try out your services. Well, worry no more. Developing a 12-Month Marketing Plan for Fitness Directors provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works. Among the topics covered: setting up a strong foundation for success, establishing a marketing plan/strategy, what a 12-month marketing plan should include, and developing your selling skills/exceeding customer expectations. Produced in cooperation with IDEA Health & Fitness Association. Affiliation: Sherri McMillan, Northwest Personal Training & Fitness Education (2007) (111 mins.)