The Ancillary Answer to Profit Potential DVD

Workout Videos Presents: The Ancillary Answer to Profit Potential Workout DVD - The Ancillary Answer to Profit Potential presents an overview of the key factors involved in a business strategy that is focused on developing a variety of “in-club” profit centers. The DVD features the concept of generating more revenue from each existing member and details the dramatic effect it can have on a club’s financial bottom line. The DVD also explains how to build successful profit centers, reviews the key considerations in such an undertaking, and identifies value-added amenities that can enhance the overall member experience. Among the topics covered: competition, lessons from the hospitality industry, goals, potential profit centers, member service, and increasing revenue per member. Produced in cooperation with the International Health, Racquet and Sportsclub Association (IHRSA). Affiliation: Brent Darden, TELOS Fitness Center (2008) (90 mins.)